Frequently Asked Questions

Why a print and online product?

It is no secret that print has seen some recent declines, what people fail to consider however is print has declined far less than than radio and TV. In fact ; targeted print products are still the most viable advertising vehicle in most markets. The key is targeted, not trying to be everything to everybody, but selecting your niche and doing it well. It is also no secret on line is growing each year, while only a fraction of print, it still offers a viable platform for your customers. We believe the combination of the two working together promoting each other in a common cause can and will be the spark many businesses such as yours will need in the future.

Why another print and online product during these tough economic times?

It is our belief that for two reasons, our timing for this product couldn't be better. First, never before in most of our lifetimes has there ever been more financial pressure on the American student than now. Students are having a tough time and this product is not only free to every consumer, it is geared exclusively towards helping the consumer cope financially during these tough economic times. Secondly, just as the consumer is struggling, so are many small and mid sized business. Traditional media has effectively priced themselves out of the market. We have formatted a business structure utilizing multiple platforms that return the balance of power to the small and mid sized business.

How can you return the balance of power to small and mid sized businesses?

By eliminating the vast amount of resources and overhead required by traditional media, we are able to build a price point, model, and strategy that is affordable to any business in practically any market. The options businesses will have to be apart of our product are nearly endless and are usually pennies per impression compared to the costs of most traditional print media.